Complyt
Branding & Site Design
The Mission
Provide a complete set of visual elements for branding a startup that simplifies sales tax compliance with an all-in-one process, reducing worry and work.
The Challenge
We began by understanding the company, customer, and market. Next, we explored exciting new content worlds. The client core values were professionalism, reliability, transparency, simplicity, dynamism, and speed. Their request was that everything should be communicated in an approachable and simple way.
The Solution
The visual and verbal language complement each other, evoking a sense of lightness and flow. The use of youthful and positive colors creates an accessible approach to taxation content.
Streamline your sales tax compliance and enjoy a hassle-free process that takes care of your tax obligations in one place.
Logo & visual identity
The logo design was consisting of two concentric circles, with the smaller one inside the larger one, completing the full picture. The logo effectively communicates the brand’s essential message of helping with the missing piece = taxation.
The graphic elements are complex, incorporating touches of blue and green with pink highlights. They blend seamlessly to convey a sense of levitation and transience.
